Top 100 Most Visited Websites by Search Traffic as of 2020

Top 100 Most Visited Websites by Search Traffic as of 2020

Looking  for a list of the most popular websites in the US and Worldwide in 2020? We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

Top 100 most visited websites in the US (as of 2020)

#DomainMonthly traffic
1youtube.com1,625,928,544
2en.wikipedia.org1,032,257,682
3twitter.com535,672,329
4facebook.com512,517,207
5amazon.com492,468,801
6yelp.com189,284,057
7reddit.com184,283,420
8imdb.com168,686,113
9fandom.com168,358,254
10pinterest.com160,008,934
11tripadvisor.com107,547,225
12instagram.com95,560,034
13walmart.com94,951,789
14craigslist.org86,673,328
15ebay.com85,427,056
16linkedin.com71,106,847
17play.google.com68,140,558
18healthline.com65,456,494
19etsy.com59,552,312
20indeed.com59,104,906
21apple.com58,415,329
22espn.com56,865,851
23webmd.com55,318,117
24fb.com54,134,532
25nytimes.com53,500,181
26google.com45,771,378
27cnn.com44,051,403
28merriam-webster.com42,271,679
29gamepedia.com41,113,127
30microsoft.com40,922,560
31target.com40,028,159
32homedepot.com39,944,177
33quora.com38,618,080
34nih.gov37,592,983
35rottentomatoes.com                   36,892,393
36netflix.com36,591,458
37quizlet.com35,825,193
38weather.com33,784,930
39mapquest.com33,540,486
40britannica.com32,170,852
41businessinsider.com31,651,846
42dictionary.com31,612,281
43zillow.com31,481,927
44mayoclinic.org31,021,370
45bestbuy.com30,829,865
46theguardian.com30,465,847
47yahoo.com30,172,153
48msn.com30,142,765
49usatoday.com29,427,694
50medicalnewstoday.com29,423,587
51urbandictionary.com29,109,868
52usnews.com28,984,074
53foxnews.com28,826,307
54genius.com27,790,888
55allrecipes.com27,666,462
56spotify.com27,537,454
57glassdoor.com26,814,924
58forbes.com25,444,257
59cnet.com25,237,457
60finance.yahoo.com25,160,615
61irs.gov25,059,843
62lowes.com24,933,148
63mail.yahoo.com24,899,444
64aol.com23,665,608
65steampowered.com23,453,254
66washingtonpost.com22,865,594
67usps.com22,550,515
68office.com22,001,884
69retailmenot.com21,388,314
70wiktionary.org21,277,511
71paypal.com21,064,326
72foodnetwork.com20,471,446
73hulu.com20,434,219
74live.com20,292,544
75cbssports.com20,215,005
76wayfair.com20,047,734
77ca.gov20,037,071
78bleacherreport.com19,987,215
79macys.com19,817,737
80accuweather.com19,557,944
81xfinity.com19,553,329
82go.com19,552,684
83techradar.com19,127,559
84groupon.com18,996,185
85investopedia.com                     18,824,614
86yellowpages.com18,738,426
87steamcommunity.com18,511,512
88chase.com18,375,173
89wellsfargo.com18,263,364
90npr.org18,170,172
91apartments.com17,679,853
92roblox.com17,582,385
93huffpost.com17,380,576
94books.google.com17,219,320
95bankofamerica.com17,154,318
96bbb.org17,077,027
97expedia.com16,887,867
98wikihow.com16,570,218
99ign.com16,468,527
100wowhead.com16,302,245

YouTube is the most visited website on our list, with more than 1.6 billion estimated monthly visits from organic search. Considering that the US population is ~329 million, this means that each person in the US clicks on a YouTube result 4.94 times per month, on average.

It’s a similar story for Wikipedia. On average, every person in the US clicks a Wikipedia result 3.13 times per month.

Twitter and Facebook are next on the list, with 535.7 million and 512.5 million estimated organic monthly visits respectively.

Interestingly, roughly 17% of those 512+ million visits for Facebook come from a single query, “Facebook,” which gets 151.5 million monthly searches in the US.

The keyword “Facebook” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

Why does this happen?

Most likely because searching for “Facebook” and clicking on the first result is easier and quicker than typing the entire URL (www.facebook.com) into the address bar.

It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources.

We also removed any NSFW websites from the list for obvious reasons.

If you’re curious about the full, unedited list, click here.